Our approach to customer intelligence.
Built on 25 years of customer success, account management and analytics experience, 31 Analytics combines real-world customer expertise with AI to power a proprietary customer intelligence methodology.
More than a traditional customer health score.
Rather than relying solely on historical performance or a single health score, 31 Analytics examines the signals, trends and relationships across your customer data to build a more complete view of the customer relationship.
The methodology is designed not only to tell you where your customers are today, but to help identify where they're heading next.
Current state and future trajectory are related — but they are not the same thing.
Understand the customer's present health and position using the meaningful signals available across the relationship.
Identify emerging patterns and early warning signals that may point toward future risk, stability or growth.
Why separating state from trajectory matters.
A customer can appear stable based on current results while underlying signals begin to point in another direction. Looking at current state and future trajectory separately can create an opportunity to recognize meaningful changes earlier and act before developing risk becomes obvious.
AI supports the methodology; it does not replace customer judgment.
AI expands the ability to identify patterns, relationships and emerging signals across a customer portfolio at scale. 31 Analytics combines that capability with a proprietary methodology informed by real-world customer success, account management and analytics experience.
The objective is clearer intelligence: better context for deciding where attention, intervention and opportunity may have the greatest impact.